The Life.Church brand update coincided with our 20 year anniversary in 2016, and we had a blast celebrating everything God has done.
Perhaps the most poignant thing about our rebranding process was realizing how the brand isn’t just art elements that we create. The brand actually embodies the Life.Church mission and core values. That intrinsic culture is what inspired us to create a new visual identity that represents who we are as a church.
That’s why our brand update didn’t require an extensive discovery process. The Life.Church brand is just a part of everything we already do. We weren’t interested in changing the church. We just wanted to clarify our identity, and good art and creative direction can reinforce identity.
Discussion Questions:
What is your current brand communicating about your organization?
Does the brand demonstrate who you really are?
